Ways for Small Businesses to Engage With the Local Community
Small businesses are crucial to the culture and the economy of a local community. Since founders are usually native to the area, small businesses have a unique opportunity to truly understand their consumer and help improve the quality of their lives. This can serve a mutually beneficial relationship: small businesses can engage with their local communities and, in return, the communities can choose to support the small business.
Here are some of the best ways for small businesses to connect with their community members:
Participate in Local Events
Most local community is have some type of parades or festivals to bring everyone together. It is a great idea to attend these festivals and get to know some of your fellow community members. If it's an option, setting up a tent or booth at a preexisting community festival is a great way to gain brand recognition. If not, it is still very beneficial to even just walk around and meet new people.
Give Back Through Volunteering
Volunteering at a local charity or organization is always a good way to give back to the local community. While free time might be scarce, by volunteering you can benefit a good cause and meet more members of the community. It's a great idea to bring your team members together to volunteer, and you can even promote your brand while helping out in the world.
Sponsor Sports Teams or School Activities
There are usually many opportunities to sponsor local sports teams or other school extracurricular activities. Most local sponsorships will not break the bank, and you can make a difference in the lives of students by financing the activities they enjoy most.
Join the Community Board
Although you may not be aware of it at all times, there is a very high probability that your community has some sort of local community board in which you can become a member. Joining one of these community boards can be a great way to really understand the problems that are facing your community, network with other business owners in the area, and make a difference by supporting your community.
Hold Public Events
Another great way to network in the community is too have public events in the area. Depending on your space and the goals of your business, you can host your own event for brand exposure and community involvement. Some examples of events include auctions, fundraisers, or even just networking events.
Reward Loyal Fans
More often than not, your most loyal fans are the ones that are located right in your community. To show your appreciation for these customers, you could hold exclusive giveaways or sales for your local fans.
No matter how you choose to do so, engaging with and supporting your local community is paramount for local business owners. At SERVPRO, we are dedicated to leading and serving our community in a variety of ways. It is an honor and a privilege to be so involved in our South Florida community.