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Keeping Sales Up in South Florida During Summer Months

6/11/2021 (Permalink)

Small business owner standing at cafe entrance While the summer in Florida may be the slow season for businesses, there are many ways to keep your customers involved and prepare for their return in

Although snowbird season in Florida may come with its drawbacks for local residents, there is no doubt that business is booming during the South Florida winter months. For many small business’ owners, they generate 80% of their revenue during the months of November, December, January, February, when many northerners seek to escape the winter and settle into the Florida sun.

While this major increase in revenue doing the winter months is great, it is usually not enough to sustain a business year-round. It is crucial for small business owners in South Florida to have a game plain to deal with how to keep up sales in the summer months and use this time to their advantage.

Here are some tips to keep your business busy in the off season:

Improve Your Business Models

Is there any task that you’ve been putting off? Maybe a new website or HR organization? The off season can be a great time to accomplish any duties that have been sitting on your to do list. The slower months during the summer is the perfect time to make any changes without disrupting your busy workflow.

Additionally, you can take advantage of the time off to analyze the strength and weakness of your business in order to evaluate what you could be doing better. You can critically look at your performance during the busier months to see if there is any friction or roadblocks that could improve company performance. Use your slow summers to try and implement any new strategies.

Try Different Marketing Tactics

A potential off-season strategy can be to try and focus on how to target and new customers. During this time, you have nothing to lose by experimenting with a new marketing strategy! The summer is a great opportunity to focus on low cost marketing methods, such as developing a new email campaign or building up a new social media channel. This help you stay on your customers radar during the summer months.

Develop a loyalty program

To reward repeat customers, a loyalty program can be a great tactic to keep people coming back. Your loyal customers should receive special treatment, helping them to stay loyal. Even better, these customers can serve as free word of mouth marketing if they share their products with friends and family.  Statistics have constantly proven that it is easier to sell to a returning customer than acquire a new one. Develop a program that provides your customer real value while also showing how much you value them.

Create and Promote a Blog

Blogs can be enjoyed from anywhere, regardless of the on or off season. With a blog, you should provide your consumers useful information that is relevant to your product or industry. This can be a very beneficial way to educate your consumers and keep them engaged during the summer months.

While the summer in Florida may be the slow season for businesses, there are many ways to keep your customers involved and prepare for their return in the winter!

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